Profitable. Still cash tight?
$1M+ brands that are profitable on paper, shouldn't feel cash-poor.
We fix the #1 bottleneck for scaling brands: cash flow.
Direct supplier payments
We pay your suppliers directly so you can get inventory without draining your cash reserves.
Repayments aligned to sell-through
Payment schedules that match your actual sales velocity and cash flow patterns.
45-day grace period
Extra time to sell through inventory before repayment begins.
Amazon, Shopify & TikTok supported
Purpose-built for modern e-commerce brands across all major platforms.
Transparent, predictable schedules
No hidden fees or surprises. Clear terms you can plan your business around.
How CapEc Works
You Place Order
Pay 20-50% deposit
CapEc Pays Balance
Direct to supplier
Grace Period
While inventory lands
You Sell & Repay
Aligned with sales
Profitable brands do not fail because they lack margin. They stall because their cash is trapped in inventory.
CapEc unlocks it.
Built for serious operators
Trusted by 7–9 figure Amazon, Shopify, and TikTok brands.
How Ruff Liners Scaled 4x
From $1.25M to $5M in revenue with CapEc funding
THE CHALLENGE
Growth Was Outpacing Cash Flow
Ruff Liners is a premium product in a specific niche: dog seat covers with patented door panel protection. As the brand's Amazon sales ramped, Brandon ran into the same constraint most fast-growing sellers face.
"The biggest thing for my business is capital velocity."
— Brandon Himmel
THE SOLUTION
CapEc Funded Growth
CapEc paid Ruff Liners' suppliers directly, freeing up cash to reinvest immediately. With flexible repayment tied to sell-through, Brandon could scale without the stress.
"Financing 70% of all my purchase orders allowed me to put almost $500,000 more into inventory this year."
— Brandon Himmel
